I'm loath to bring up this old Yoshirap debate again, but here is some important new information. You can't just dismiss Burt Reynolds, the man was in all three "Smokey and the Bandit" movies.
As a former marketing person, I can add some insight into this ad. Miller is losing market share to Corona, Blue Moon, and other targeted beers. Corona with the lime appeals to the growing Hispanic market and Blue Moon to the microbrew crowd. Hence the desperate appeal to men uncomfortable with the metro sexual revolution, an underserved market niche since the Queer Eye guys started doing their thing.
Mike, you do know that Burt hasn't had a hit/critically acclaimed movie/TV show/acting gig in a long while (Dukes of Hazard, anyone?) and probably needs the money? It’s tough out there for all of us.
Looks like my little orange wedge video has finally drawn some Hollywood attention. My work anticipates a lot of trends. Everyone says so.
As for Tommy being uncomfortable with the "metro-sexual" lifestyle, I was like that once too. That was before my first massage and pedacure. Tommy, it's time you did something for you.
Well after a day long hunt (to my employers detriment) I have finally located a bar, The Male Box in Oak Lawn, where I can simultaneously get a pedicure, a neck rub, and drink a Blue Moon with an orange slice. I'll see if this is the mind altering experience Jason says it is.
8 Comments:
I am with Burt on this one.
As a former marketing person, I can add some insight into this ad. Miller is losing market share to Corona, Blue Moon, and other targeted beers. Corona with the lime appeals to the growing Hispanic market and Blue Moon to the microbrew crowd. Hence the desperate appeal to men uncomfortable with the metro sexual revolution, an underserved market niche since the Queer Eye guys started doing their thing.
Mike, you do know that Burt hasn't had a hit/critically acclaimed movie/TV show/acting gig in a long while (Dukes of Hazard, anyone?) and probably needs the money? It’s tough out there for all of us.
Put me down as uncomfortable with the metro sexual revolution.
Looks like my little orange wedge video has finally drawn some Hollywood attention. My work anticipates a lot of trends. Everyone says so.
As for Tommy being uncomfortable with the "metro-sexual" lifestyle, I was like that once too. That was before my first massage and pedacure. Tommy, it's time you did something for you.
Well after a day long hunt (to my employers detriment) I have finally located a bar, The Male Box in Oak Lawn, where I can simultaneously get a pedicure, a neck rub, and drink a Blue Moon with an orange slice. I'll see if this is the mind altering experience Jason says it is.
Jackie,
Did you not read the part about Smokey and the Bandit? Mr. Reynolds place in cinema and manliness Halls of Fame is assured.
Now which one was Bert? Was he Smokey? And if so, who was the Bandit? I feel like I've lost my moorings to the 70s unless I get some closure here...
Oops I meant "Burt" not Bert. I was thinking about Bit Error Rate Tests since I do that all day long. Sorry!
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